Your E-Newsletter Writer for Lifestyle Coaches
It’s late on a Friday night. Kirsten is just putting the final CTA onto a slide for her live webinar tomorrow promoting her new online course in her lifestyle coaching business.
“Yes. That’s the last piece. I just need to save it and shut everything down. I’m so tired. And I need that sleep.”
She turns off the lights and heads for the bedroom where she discovers her husband sitting in one of the stuffed chairs, book on his lap, sound asleep. She gently removes the book and sets it on the side table. Then she puts her hand on his shoulder, leans down and kisses him awake.
He pulls her onto his lap as they deepen the kiss and warmly embrace. “Did you finish the webinar presentation?” He asks after finishing their romantic hug.
“I did. And I’m really tired. And so are you. Thanks for trying to stay awake waiting for me. Let’s get the sleep we need.”
In the middle of the night, Kristin suddenly woke up, “Oh no,” she thought, “I promised my tribe that I’d send out my first e-newsletter next Tuesday morning. And I haven’t done a thing to get it ready. What can I do?
“I’ll have time to write the main article and the short interesting insight piece tomorrow after the webinar and polish them Monday. But there’s the set-up and the newsletter title and design and list integration. It’ll be a deadline nightmare.
“Wait, I recall getting a promotion email from a copywriter specializing in e-newsletters that I was impressed with. Who was that? I’ve got to find it.”
She slipped out of bed and hurried to her office. Turning on her laptop, she quickly scrolled through her e-mails. “Oh good, here it is.” She read the email promoting e-newsletter services for lifestyle coaches.
“Perfect. I hope he can help me. I’ll write the content so he only has to put it together for me. And I’ll pay extra for the rush job. That may persuade him. I’ll email and text him tomorrow morning before the webinar.” She saved the email contents on her desktop and went back to bed.
We’ll find out what happens in the morning. But before I finish the story, let me introduce myself and share why you’d be wise to produce an e-newsletter for your people.
I’m Stephan Andrews, your professional e-newsletter writer and publisher focused on producing e-newsletters for lifestyle coaches. I know your industry, having been a client benefiting from several life and business coaches who helped me turn around my blocking and limiting beliefs over the last ten years that had sabotaged my personal and business life.
Four Reasons to Send an E-Newsletter
Why should you consider sending out a monthly e-newsletter to your clients? Your email newsletter will:
- Increase Lead Generation and Cross Selling — It keeps you in your client’s and prospect’s mind and provides them a written format to show them your range of products and services.
- Increase Client Lifetime Value — It reaches your clients with helpful content solidifying your relationship with them. They can read it over and over and share it with friends and family. And it’s there with content they need when a crisis hits.
- Provide You a Low-Cost, Instantaneous Channel For Sending Messages — Using its lists, you can send alerts, advisories, and messages in addition to your regularly scheduled e-newsletter with little or zero additional cost.
- Position You as a Thought Leader and Innovator — It gives you a strong voice in your market – a podium that physically shares your vision and caring leadership. And it becomes your blog and short thoughts on your LinkedIn, Facebook, Pinterest and other Social Media sites linked to your blog.
Benefits You Will Receive
What benefits will you gain from sending out a monthly e-newsletter?
- Greater engagement from your people
- Retention of all or most of your people on your list
- Add new people to your list
- Link to your latest videos to increase viewers
- Use tidbits of it in your social media posts to bring in more prospects
- Use the same content in your blog for more views
- Catch the attention of other lifestyle coaches who mention it to their lists
- Use the content as an opportunity to blog on other sites
Benefits You’ll Provide Your People
How will you be blessing your clients with your e-newsletter?
- Gives them a written remedy they can excitedly share with friends and family
- Provides them with helpful content they can apply in their lives
- Gives them a written source to read and save for future reference
- Meets their need to read and ponder your directions before implementing
- Allows them to choose specific points to meditate about
- Lets them find the remedy they read or heard before to meet a need
- Makes the remedy easier to apply by rereading the process
- Gives them a written remedy they can excitedly share with friends and family
The Best Lifestyle Coaching E-Newsletters…
Share useful information to gain reader’s attention. Your newsletter will help readers live their lives better and be a valuable resource for them. They’ll stick around, tell their friends, and hire you (your course) to advise or mentor them.
Have a specific audience. Your audience could be folks overcoming limiting beliefs, working through depression or anxiety, handling stress, recovering from being knocked down, dealing with disorders of various kinds, seeking a joyful life, finding love, or being Christlike. Focusing on a narrow audience provides more traction and interest within that audience.
Emphasize your human side. Your e-newsletters will make a human connection. They’ll show your people who you are in daily life, how you sound in print (your voice), and what you believe that defines you and let’s your people relate to you.
Define your point of view. Your people want to hire you because your e-newsletters will show them a clear perspective – a point of view. And they relate to that point of view. It will answer these questions in their minds
- What do you find interesting in lifestyle living?
- Where do you think lifestyle coaching is missing the point?
- What are the insider tips you want to share with me?
- Where are you different from every other lifestyle coach?
Your e-newsletter will give your readers a sense of who you are and how you think so they can relate to you. They’ll get to know, like, and trust you. And when that happens, prospects become buyers and continuing clients purchase your next program.
Give away useful, enlightening insights. Your e-newsletter will share content with useful, original insights from you. It’s impossible to “give too much away” in this one page format. Therefore, I encourage you to share your best material. It’s been proven that doing so will bring more clients to your courses than withholding useful, quality content.
Ready to Choose to Publish Your E-Newsletter
All that I have shared above is what you will get in your e-newsletter should you choose to publish it using my services — the benefits for your people, the benefits for you, and the opportunity to grow your reach to fulfill your lifestyle coaching mission. All these things I provide for you as I take your input and turn it into your e-newsletter.
Take a moment to finish the story and learn how I’ll set you up. Then you can opt in. Or–you can opt-in right now through my secure onboarding portal and finish the story and setup later. I promise you will be pleased you jumped in and made it happen.