Finding a B2B Content Copywriter for EdTech Companies
You need an education copywriter who understands the value of well-crafted articles for your clients and prospects to absorb your message. Every article should provoke a useful thought or emotional feeling in your reader that you intended them to have. And every article needs to engage the reader and hold onto him or her all the way through the article’s end where they then take action.
These great articles are used in your blogs, e-newsletters, sales campaigns, industry publications, emails, social media posts and on your website as complete articles. One great article can be…
- your blog post
- your monthly e-newsletter for clients and leads
- your blog, an e-newsletter for clients, and an industry publication
- a single guest article on someone else’s blog
- a single article on your website, LinkedIn, or Facebook
- parsed to create multiple posts for LinkedIn, Facebook, Instagram and other sm sites linked back to the original article or blog article on your website
So how do you find that copywriter who will create valuable and relevant content for your education administrators and teachers?
Allow me to illustrate with the story of Kristen, an edtech company marketing director.
Kristen was frustrated. Her company was lacking relevant articles to use in marketing and in follow-up retention. She needed articles that are informational and useful for the administrators she is reaching out to.
- Articles that tell the story of her company products.
- Articles showing how effective and useful their products are in meeting the needs of the educators in the districts she was reaching out to.
- Articles that help her company’s current clients get the most out of company products and answers their questions.
She recalls her favorite type of articles are those that tell a story while addressing the problem and showing the solution, and her second favorite type are the “how to” articles that answer questions needing a step-by-step guide to help the customer meet the need at hand.
And they better be just long enough to share the one main idea of each article. In addition, they need to
- be practical and tactically helpful to her clients
- be focused on answering one question with one solution
- be easy to read, very conversational and concise
- show that her company product is the best solution
- briefly give proof with facts, stats, surveys and testimonials
- provide good examples of applications of her products
As she thought about what she wanted in the articles, Kristen realized she needed a professional copywriter with the expertise to craft the content so that the administrators say, “That’s the product I need!” or “That’s the company that understands what I need.” And they pick up the phone and call her.
She got online and soon found just the right copywriter-marketer–a former teacher. His articles were just what she had envisioned. And he also was very good with video copy, sales letters, and landing pages. He knows the B2B sales process. He can write all the content pieces she needed.
His story oriented emails were fun to read and very engaging. She set up an appointment with him and was very pleased to be interviewed by him. “He’s a real professional copywriter and a marketer who knows the education industry,” she thought. She contracted to engage his services.
Are you looking for a great article copywriter-marketer, like Kristen was? If so, I invite you to contact Stephan Andrews, your EdTech Copywriter-Marketer and set up an appointment with him.