Bia joins Stephan to Create Her 1st E-Newsletter
Bia joins me on Zoom to talk about her first e-newsletter published by me. Our goal is to decide on the topic and cover the main points.
“Hi Bia. Welcome to my Zoom Room. How’s your day been so far?”
“Productive. I wrote and sent five marketing e-mails, interviewed several candidates for the position of client fulfillment, and chose my topic for the e-newsletter main article.”
“Impressive! Congratulations! So, which topic did you choose?”
“Taking the initiative to make timely, big decisions without waiting for someone to approve it.”
“And this is to your audience of new and seasoned women entrepreneurs? Why?”
“Yes. They need to hear that they don’t need to wait for permission or approval before making a decision that’s positive and will move their business forward, no matter how big it is.”
“Why are they waiting for permission or approval?”
“It’s a syndrome that is a legacy of the male business culture. The prevailing attitude of the baby boomers and many older millennials is that women don’t understand business and must have their decisions checked to make sure they are right. Having experienced this misguided cultural attitude, women who have stepped away from male-dominated businesses bring it with them to their own entrepreneurial businesses. I want to help them realize they’ve been wrongly programmed by these male bosses and need to dump that programming.
“I want them to know that they can confidently make any and all decisions for their heart-oriented business using their experience as mothers, care-givers, and business leaders in their former business roles without checking with a former boss or guru. Yes, getting information is wise when it’s a new area, but once you have the information or already know it, don’t hesitate. Make the decision and move forward with courage and confidence. And do it quicker and more decisively than your former boss.”
“This will be a good topic to start your e-newsletter program. Your clients will love it. What other points support your main topic?”
Bia continued sharing, and I continued with my questions. We finished in about 35 minutes. I was pleased and so was she. (You can check out the process I use to produce your e-newsletter each month.)
Collaboratively Working with You to Publish Your E-Newsletter
When putting together a monthly e-newsletter, you and I will work together collaboratively to produce your e-newsletter. I bring my 20 years of writing and research and my ten years of copywriting experience to the table and you provide your expertise in your field and your knowledge of your target market.
As we get together each month to outline what I will write on our chosen subject, I will ask questions and record your answers (Zoom recording) from which I will write the e-newsletter article. I will be looking for your authentic point of view and personality in your responses to my questions.
We’ll be spending no more than forty minutes in this interview for each monthly e-newsletter. Each article will focus on one subject. All my questions will flow from this one subject within your field of expertise. We’ll be using topics that are most useful, interesting and relevant to your target audience.
Your Target Audience and Their Issues
That target audience is your prospective clients and current clients. To that end, I need you to picture a specific person to whom you wish to address this e-newsletter. List that person’s needs, their wishes, their problems and challenges, and their desired solutions. Pull that person from your house list or from a personal friend who fits your profile person.
With that person’s issues in mind, we’ll brainstorm a list of possible topics or questions we could pull from to write on one topic for each e-newsletter. That’s the list Bia chose from for this month’s e-newsletter.
With that one topic, we’ll outline the article as if you are actually talking to the client (my role). I’ll be asking you clarifying questions that come to mind. We share the content on your professional level.
Writing the Article in Your Voice
After the interview, I’ll rewrite it in the language level of your clients using your conversational voice, not mine. Your expertise will shine through every article, since you understand what matters and what doesn’t matter in any issue that we are addressing.
It’ll be written from your point of view to capture and convey your personality in the content. To do this I do have a questionnaire I need you to fill out. Your new people want to get to know, like and trust you like your long-timers do. Weaving your manner and style into the writing lets them see and experience the real and authentic you.
In the questionnaire, tell me stories to illustrate the things you’ve done for and with others. Share those experiences (successes and failed attempts) which informed and put you on the path your on.
My Life’s Experience and Personal Transformation
Now that I have this information, I’ll bring my experience to bear to create the e-newsletters your clients will love to read.
And what is that experience? I grew up in a family of eight, the first child and brother to three more brothers and two sisters. As children my parents had their own trauma and developed some dysfunctions that affected us children.
I wondered, in my young-adult years, why I was having so much difficulty working for others, lasting only a short time in careers I trained for. The failure of my marriage on top of the job issues told me I had a personal problem.
Slowly, I learned it was limiting and blocking beliefs deep in my subconscious that I had put there as a result of interpretations of experiences I had in my childhood and teen years. I began a long process of finding out how to discover what they were, how they affected me and learning what worked for me to overcome or work through them in this life.
I was blessed to have Marci Shimoff’s videos and webinars, Sonia Ricotti’s “Bounce Back Program,” Nick Orloff’s “EFT-Tapping” program and other self-improvement guru’s to help me become aware and make the needed changes to my inner programming. That’s still a work in progress and likely always will be.
Along the way, I spent 10 years working in retail, office, manufacturing and warehousing positions; 10 years in the business community, either managing other’s small businesses or a department in a department store and running my own businesses using my MBA; 15 years teaching elementary, adult Sunday school, English as a second language, English to businessmen in Mexico and Costa Rica; and finally finding my way to AWAI (2010) to elevate my writing by using their programs to become a Professional Copywriter.
Grab My Professional Writing Skills for Your E-Newsletter
But now I’m where I need to be as an entrepreneur serving you lifestyle coaches by writing and publishing your e-newsletters to help you serve your people so their lives are better–much better as they implement the coaching you’re giving them.
Take a moment to sign up for a brief Zoom interview where you can question me, and I can do the same of you. After listening to each other, we can then determine whether we wish to work together producing your e-newsletter and any other online marketing materials I know how to write. I look forward to meeting you.