You want to retain clients and stay in touch with them so that they remember you and look to you when they are ready to make that next monumental lifestyle change you can provide them. Hands down, the best way to do this is to send them an e-newsletter once or twice a month that they’ve subscribed to or given you permission to send to their email address.
Each e-newsletter is a showcase of your lifestyle coaching business–your voice, your personality, your focus, your subject choice, your concepts and point-of-view. It showcases and lets your people know who you are. It separates your professional viewpoint from others in your niche market by highlighting an aspect of your uniqueness in every e-newsletter.
Each e-newsletter showcases your expertise and experience. You walked the journey and learned what your people need to know. You know what works and what doesn’t; what matters and what doesn’t matter. That experience is your expertise, and your tribe knows it. You can answer their questions: “How do I… “, “Should I … “, “What do you think about … “, “How do I know if … “, “Is it worth spending money on …. “, “What would you recommend for … “, and “What will happen if … ?”
Your tribe wants useful, focused information they can use. Each e-newsletter answers one question or concern that your tribe is asking you. You can even rework a subject from a different angle in a subsequent e-newsletter. You choose the topic that feels right for that month.
Each e-newsletter content addresses your ideal, perfect client. They read focused, genuine, conversational copy that’s designed for them so they love to read it. They love to be reminded of your most important messages. Repetition leads to recall and remembering. And it keeps them on track to complete your program with gentle reminders in the form of added insights from you.
Each e-newsletter article always contains a story element. People love stories. They come back for the next one. Your clients are a great source of stories including testimonials. And my storytelling superpower is using dialog to carry the story.
Putting principles that are true into their lifestyle leads to greater achievement. Those that seek your expertise want truth, not falsehoods and fables. They know that only true principles bring the results they are seeking. That’s why they come to you. They trust you. And you and I know that trust is sacred. So, we make sure that your e-newsletter shares content that leads to productive outcomes.
Being reminded of their vow to change helps your clients to stay on the path you’ve taught them will bless their lives and the lives of those most dear to them. If they’ve fallen off, the timely e-newsletter helps them get going again. When they finish, they’ll be grateful and ready to get into your next program.
Each e-newsletter I create for you also becomes a blog post, a post on LinkedIn and Facebook and an important insight from you on Instagram or other Social Media sites you may be on. It could be turned into a podcast or a video. It becomes a marketing tool to snag more members of your tribe.
I will be interviewing you to find out what you know so I can organize it and share it with your clients and prospective clients on your house list. I take that information you share with me and turn it into fun, easily read stories that share the concepts or information you want to convey that month. And I do it in your voice. I share the key message you want them to take away in a manner that helps them internalize it into their life.
And I do all this for you so that you get all the benefits with only one interview of about 30 to 40 minutes each month to determine the subject. Then you review the content in a few minutes to approve the draft with the tweaks you’ve made. A few days later, you review the final content for publishing. Grab your spot in my monthly e-newsletter publishing schedule by booking an interview. Click here to schedule it.